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Category Archives: Review

Have you seen Miracle Whip’s campaign?

Miracle Whip - Love Us?

Miracle Whip - Hate Us?

Miracle Whip is asking people to openly and honestly tell them what they think of their product. This takes product reviews to a whole new level. Instead of recruiting positive reviews (“If you love us, let us know!”) and understanding that some negative reviews will come your way, too, Miracle Whip takes a bolder approach:

Love Us? Great!     Hate Us? Great!

They aren’t asking people to “like” them on Facebook or to be their “friend”. They are asking people to claim a strong emotion: either Love or Hate. Miracle Whip is bringing passion back into a brand that I, at least, would have considered a tired and old brand.

Miracle Whip is calling on their passionate consumers and their passionate consumers are coming through for them. At the time of this post, the score is 48,698 LOVEs and 2,811 HATEs.

Love Us? Hate Us?

Love Us? Why?

I hate Miracle Whip. My mom and Mamaw have always used it (pretty much all of my Alabama family uses it), but I prefer good ol’ mayonnaise. I’ve tried Miracle Whip and decided I don’t like it. Mayonnaise just tastes better. I don’t buy Miracle Whip and I’ve not reconsidered my stance on the Miracle Whip vs. Mayonnaise debate since I started buying my own groceries.

However, this campaign got me to try it again. I requested a sample and decided to give it another shot. Why not? It was free, after all.

I still don’t like it, but this campaign got me to try it again after I had decided not to use it. It got me thinking and talking about it. Now, one of you may read this post about Miracle Whip, try it, and like it. That’s how good campaigns work.

Do you Love them or Hate them? Tell them here and let me know in the comments below.
Don’t forget your free sample.
You can even see Pauly D let them down easy. Apparently Miracle Whip is NOT Pauly D approved.

Miracle Whip YouTube Page

Nigel Hollis, Harvard Business Review, is not impressed with this campaign. Claiming that it is little more than a remake of Marmite’s “Love It or Hate It” campaign.

Elaine Wong, however, has a more favorable view on the campaign in her review for Forbes.

I guess for the campaign, much like Miracle Whip, you either Love It or Hate It.

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SXSW Trade ShowThe Trade Show was open the last couple of days during the Interactive track of SXSW. If you wanted to collect your due swag, this was the place to get it. Vendors were giving away almost anything you’d think: buttons, stickers, flyers, bags, and T-shirts (I walked out of SXSW with 9 free T-shirts).

Some of the booths were successful. Success = As an attendee, my impression of you was positively impacted as a result of your presence at SXSW.

Some of the booths were failures. Failure = As an attendee, my impression of you was negatively impacted as a result your presence at SXSW. Or, what is a bigger waste of money, I had no idea you were even at SXSW.

The Best

Twonky Home PageTwonky – This was the first booth I saw when I walked into the Trade Show. Kudos for being right by an entrance. They handed out free sunglasses and free cards with their website address. While I wasn’t quite sure what Twonky was when I walked away, my positive experience drove me to learn more. By the way, Twonky is “…not another piece of expensive equipment. Twonky is a line of software and applications for your PC, Mac or mobile phone that finds all of your digital media collections and shares them with PCs, TVs, stereos and other devices connected to your network.”

Moby – What is Moby? I have no idea. Seriously – not a single clue. During the week, Moby representatives were walking around wearing shirts designed with huge QR codes and the question “Do You Know What Moby Is?”, passing out flyers with the same QR code and question. I never actually scanned the QR code. With so many at SXSW, I couldn’t scan every code I saw. When I finally came across their booth in the Trade Show, I was relieved. I’d finally be able to figure out what this was. I didn’t really care…but I just had to find out. At the booth, I was handed a flyer, but not given an answer. I was told, however, that if I visited their website (http://whatismoby.com/) and got on the invite list, they would contribute $1 to Safe Pace: Ending Sexual & Domestic Violence. You can’t go wrong with that. I went to the website to (hopefully) learn more. No luck. I was greeted with an option to get on the invite list.

“There are the obvious answers, then there is our App!
Register now to be on our exclusive invite list!

If sheer curiosity isn’t a big enough incentive,
for every registration we will donate $1 to SafePlace.org – a charity supporting victims of domestic violence.”

After I submitted my email address, I was told that I could invite my friends to do the same for a chance to win an iPad 2 (who wouldn’t love that) and to spread the word with Facebook Connect and Twitter widgets.

Now, I’m on an invite list (for something I don’t know what I’m being invited to) and I’ve invited my friends. I don’t need to know, but it’s bugging me. I want to find out. What is MOBY?!

Veer – I was already familiar with Veer (stock photos, illustrations, and fonts) and was happy to see their presence at SXSW. They just did everything right.

  • Gave away free buttons
  • Gave away free awesome T-shirts (highly coveted swag)
  • Nicely designed business cards and other promotional items – You’d be surprised by the number of promotional flyers that looked as though they were thrown together the night before.
  • Visually attractive booth layout – I wish I had taken a picture of it. It wasn’t over the top and didn’t look as though it was any more expensive to put together. It was just done with thought.
  • I learned something – Veer recently added a new section to their site where you can download free images weekly and a free font every month, plus wallpapers, screen savers, and their very fun and popular activity books. This gets me going to the website and coming back at least once a week.

The Worst

LifeProof – This is an example of how your entire branding can crumble with one bad first impression. Scary, right? LifeProof sells cases for iPhones and iPads and claim to stand up to water, dirt, snow, and shock. It was a very cool concept and it drew me in. I was ready to see this in action. The representative pulled an iPhone out of a water tank and just as I was expecting this product to prove itself, I heard him say, “uh-oh.” The iPhone wasn’t turning back on. It turns out the battery had died and he had to recharge it. I walked away without ever seeing if the product worked. What could have been a positive first impression was ruined because someone forgot to charge the battery.

Craiggers – They claim to have “craigslist data, better than craigslist!” Do they? I don’t know. I went to their website, entered in a simple search term, and waited 3 minutes with this “searching” screen before I left their site. I came back to see if the condition had improved, but I got the “searching” screen for every search. If you aren’t ready to launch your site, don’t launch your site.

OneWay Commerce – With the expansion of e-commerce on sites and several companies exploring e-commerce on Facebook, I was excited to learn more about this company. They claim to be “Your Storefront on Facebook” and tout benefits such as: social strategy, easy setup, low fees, QuickBooks integration, security, and easy order processing. However, when I at their social widgets (letting you ‘Like” them on Facebook and Tweet about them), I realized that they only had 25 people ‘Like’ them on Facebook. Now, Facebook numbers are not everything, but if you are a company guaranteeing results on Facebook, you should be doing better than 25 people.

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