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Life, In Digital

Digital Life IS Real Life

Tag Archives: Events

  • Attendees pay a significant amount of money to attend an event.
  • A speaker takes several hours to prepare for the event.
  • Attendees spend the entire event looking down at their phones and tablets.

Is there a disconnect here? Are attendees not paying attention, or worse, being disrespectful? Chances are that they are engaging in a new way – either Tweeting or following a Twitter stream for the event.

Attendees are already Tweeting. Make it easier for them.

Provide a hashtag for your event

If you offer an event hashtag from the beginning, users won’t have to go through the confusing and disjointed process of crowdsourcing their own hashtag. One common hashtag makes it easier for you to follow conversations about your event and for attendees to join the conversation.

Provide a unique hashtag for every panel/presentation

This is especially important if you have multiple presentations throughout your event. The hashtag is important for the same reasons mentioned above, but having a unique one for each presentation allows those conversations to stand out from the general event conversation.

Seed your crowd

People tweet more when there is more tweeting going on. Quote speakers, ask questions, and re-tweet attendees’ comments.

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