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Life, In Digital

Digital Life IS Real Life

Tag Archives: Life In Digital

Here are (just a few of) my presentation pet peeves. If you want me to pay attention and be impressed, don’t do these things.

Buzzword Bingo

Scripting your presentation
If you don’t know it without a script, why should I listen to what you have to say about it?

Using too much “marketing speak”
If I can win Buzzword Bingo, you lose.

Jumping in too fast without laying the groundwork
Make sure the audience is all on the same page. This includes defining any unfamiliar terms you may use.

SPAMing me when I register for your webinar
Yes, I’m interested in your webinar, but I’m not necessarily interested in everything you have to say.

Other presentation Pet Peeves:

  • Leaving the mouse pointer in the middle of the screen – seriously distracting
  • Standing in front of the screen
  • Using stock photography without paying for it (i.e. images with watermarks)

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  • Posted under Reflections

Have you seen Miracle Whip’s campaign?

Miracle Whip - Love Us?

Miracle Whip - Hate Us?

Miracle Whip is asking people to openly and honestly tell them what they think of their product. This takes product reviews to a whole new level. Instead of recruiting positive reviews (“If you love us, let us know!”) and understanding that some negative reviews will come your way, too, Miracle Whip takes a bolder approach:

Love Us? Great!     Hate Us? Great!

They aren’t asking people to “like” them on Facebook or to be their “friend”. They are asking people to claim a strong emotion: either Love or Hate. Miracle Whip is bringing passion back into a brand that I, at least, would have considered a tired and old brand.

Miracle Whip is calling on their passionate consumers and their passionate consumers are coming through for them. At the time of this post, the score is 48,698 LOVEs and 2,811 HATEs.

Love Us? Hate Us?

Love Us? Why?

I hate Miracle Whip. My mom and Mamaw have always used it (pretty much all of my Alabama family uses it), but I prefer good ol’ mayonnaise. I’ve tried Miracle Whip and decided I don’t like it. Mayonnaise just tastes better. I don’t buy Miracle Whip and I’ve not reconsidered my stance on the Miracle Whip vs. Mayonnaise debate since I started buying my own groceries.

However, this campaign got me to try it again. I requested a sample and decided to give it another shot. Why not? It was free, after all.

I still don’t like it, but this campaign got me to try it again after I had decided not to use it. It got me thinking and talking about it. Now, one of you may read this post about Miracle Whip, try it, and like it. That’s how good campaigns work.

Do you Love them or Hate them? Tell them here and let me know in the comments below.
Don’t forget your free sample.
You can even see Pauly D let them down easy. Apparently Miracle Whip is NOT Pauly D approved.

Miracle Whip YouTube Page

Nigel Hollis, Harvard Business Review, is not impressed with this campaign. Claiming that it is little more than a remake of Marmite’s “Love It or Hate It” campaign.

Elaine Wong, however, has a more favorable view on the campaign in her review for Forbes.

I guess for the campaign, much like Miracle Whip, you either Love It or Hate It.

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This direct mail piece came to me from Bank of America, suggesting that I save my tax refund “for when [I] need it most.” They provided several tips on how to make saving easy for me and it sounded like a great idea!

Bank of America Direct Mail Piece

Problem: I got this YESTERDAY.

I still have some of my tax refund left, but most of it has already been spent on vet visits and blinds for my new house.

This just goes to show that a perfect idea, when delivered at the wrong time, is a waste.

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Last year I was on the planning committee for Social Media Atlanta with Bert DuMars and Stephanie Frost. It was a huge success with over 50 events and 3,000 attendees. This year, we wanted to do the same event, but rebrand it to include mobile, gaming, etc. This year, we present: Digital Atlanta

As an organizer for Digital Atlanta, I attended an event on conferences at SXSW called, Conference Startups: Grassroots Innovation Rocking the Event World. I was able to learn a lot from people who had put on events for longer than I have. More about that later…

Here was the most interesting takeaway: We took a poll of the room (about 60 people) and asked, “Which event format do you prefer?” The results were very surprising.

  • 80% core conversation
  • 10% good speaker
  • 10% interview
  • And ONE person said that they preferred a panel format

Do panels bore people? Are we burned out on that format? More importantly, if this is how attendees feel, why is every conference crammed full of panel discussions?

As we continued our conversation we found that, generally speaking, Beginners prefer presentations at conferences and Practitioners prefer conversations. Do you find this is true? How advanced are you in digital media? Which format do you prefer?

Thanks to Chris Schultz and Patrick Vlaskovits for presenting Conference Startups: Grassroots Innovation Rocking the Event World at SXSW.

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  • Attendees pay a significant amount of money to attend an event.
  • A speaker takes several hours to prepare for the event.
  • Attendees spend the entire event looking down at their phones and tablets.

Is there a disconnect here? Are attendees not paying attention, or worse, being disrespectful? Chances are that they are engaging in a new way – either Tweeting or following a Twitter stream for the event.

Attendees are already Tweeting. Make it easier for them.

Provide a hashtag for your event

If you offer an event hashtag from the beginning, users won’t have to go through the confusing and disjointed process of crowdsourcing their own hashtag. One common hashtag makes it easier for you to follow conversations about your event and for attendees to join the conversation.

Provide a unique hashtag for every panel/presentation

This is especially important if you have multiple presentations throughout your event. The hashtag is important for the same reasons mentioned above, but having a unique one for each presentation allows those conversations to stand out from the general event conversation.

Seed your crowd

People tweet more when there is more tweeting going on. Quote speakers, ask questions, and re-tweet attendees’ comments.

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These are the ten things I’m thinking about (in no particular order).

  1. SXSW
  2. First Impressions
  3. Lasting Impressions
  4. Digital Atlanta (Twitter and Facebook accounts)
  5. Archiving Social Media
  6. STS – 134
  7. Tagging
  8. Content Curation
  9. Online Privacy
  10. My New iPad

What’s on your mind? What are you trying to figure out?

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I wrote a book on Twitter. Well, to be more clear: I wrote a book using Twitter.

A year ago, using 140bio.com, I had all of my tweets printed into a book called, @lizzerb: a microbiography. It’s 160 pages of all of my tweets from the very first tweet:

“excited about birthday dinner! logan’s steakhouse…yummm” Thu Apr 02 22:29:26 2009

to one a year later:

“Birthday = family, Starbucks, pedicure, sushi, shopping, boyfriend, P.F. Changs, puppies & sleep. It was a great day!!” Sat Apr 03 03:39:22 2010

Now, why would I want to do this? For $18.99, why not? It’s pretty cool to have all of your tweets printed into a book. It’s definitely got that novelty factor and has sparked several conversations with friends and co-workers.

Recently, I’ve been looking for a Facebook equivalent. I wanted to be able to take all of my online conversations and preserve them in a tangible format. There’s something to be said for sitting down and flipping through a book. It’s like going back and reading your journal. It has all of your thoughts, frustrations, celebrations, and commentary on life. Especially when you tweet and update your Facebook status as often as I do about personal and professional experiences; this book would be my journal. It would show my life. If (Heaven forbid) Facebook were to close down overnight, all of my status would be lost. I’d have no record of those microjournaling updates.

At first all I found was this and this, but neither were really what I wanted. Then, I found Rachel Cunliffe at Social Archivist. She’s been working on the same concept and created the answer I’ve been searching for! Rachel, a blog and community site designer at cre8d design, created a “semi-automated service which creates a physical diary rich with photos, comments and memories” from Facebook. I still can’t believe how perfectly it matches what I’ve been wanting. Like This Book launched in January 2011 and can be professionally printed for $14.95. In the press release for Like This Book, here is what Rachel had to say was her inspiration:

Even if I have fool-proof back-ups of my status updates on my computer or online, that doesn’t leave me a user-friendly way to reminisce over my life or leave something for my kids to flip through one day. Life on the internet is geared for right now and often not for the distant future.

This is something I am definitely going to purchase. It is great for yourself or as a gift for those friends that are addicted to Facebook. Make your own book here and like it on Facebook here.

Like This Book, logo

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