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Life, In Digital

Digital Life IS Real Life

I am a real person

I live in Atlanta, GA with my two dogs, Coco (the cutest beagle there ever was) and Belle (the cutest lab/blue tick hound there ever was). I love coffee, watching old Bogart movies, and freshly cut pineapple.

I work at Newell Rubbermaid

As Assistant E-Marketing Manager, I research and communicate new interactive strategies and technologies for our brands and report on the metrics and analytics of Newell Rubbermaid’s digital marketing.

I graduated from the University of Georgia  –  GO DAWGS!

As a student within the Grady College of Journalism and Mass Communications at UGA, I completed a bachelor’s degree in Advertising. In addition to this degree, I also earned a Certificate in New Media from the New Media Institute within Grady College.

While surviving my New Media capstone class, I had the opportunity to work on an amazing project with four of my classmates. Out of this semester-long project came a “promotype” called MyAquarium. We developed a mobile site to increase attendance and return visits to the Georgia Aquarium and made a way for the Georgia Aquarium to effectively interact with visitors to create a personal and interactive experience.

The mobile website presents the Aquarium through entertaining features like fun facts, trivia, quizzes, exclusive content, videos, and thematic tours. It is something guests can use inside of the venue and can continue to use long after they leave.

This project provided a way for me to use (or play with) QR codes and mobile technologies, interact with people via the social web, and build another website with my teammates: a dream gig.

I was an intern, too

In addition to classes, I completed several internships in advertising and social web.

During the summer of 2009, I worked at Newell Rubbermaid as an E-Business and Interactive Marketing Intern where I surveyed all 40 brands’ social web presence and kept up-to-date with social web trends. I also championed the implementation of Telligent, an internal social network, for the company and was a key player in maintaining content on it during the pilot. In addition to this, I was able to use my graphic skills to create an infographic for an E-Business presentation.

During that summer, I also completed a student workshop/internship at The Martin Agency. While at TMA, I put together a full advertising campaign for the American Cancer Society with my group. It was two weeks of mind-blowing, exhausting and incredible experiences.

In the summer of 2008, I had an internship at Nurun, a global interactive agency. I worked in the traffic/project management department and was able to have my hand in almost every project that went through the agency that summer. I have also had experience as a graphic design intern working for Athens Passport Magazine and doing freelance work for several clients, including Curtains Please.

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